We thought we'd mention a few of the "1st's" that we've initiated since we've been a dealer here on the First Coast ... as well as list some of the other benefits of shopping and buying at the New Harley-Davidson of St. Augustine:

• 1st dealer on the First Coast to offer Out-The-Door pricing, based at MSRP -- your bike shopping is hassle-free!
• 1st dealer in NE Florida to offer Certified Pre-Owned (CPO) bikes
• 1st dealer in Northeast Florida to offer the VIP Platinum Club, a service club that can save you $1,000+ and 30%+ on your regular maintenance services
• 1st dealer in Northeast Florida to offer a Vehicle Locator Service -- if we don't have the H-D® bike you want in stock? We'll find it for FREE!
• 1st dealer in Northeast Florida to offer Express Lane Service -- No Appointment Necessary on select services that can be performed in less than an hour!
• 1st dealer in northeast Florida with Custom Corral Bikes -- one-of-a-kind bikes for the most discriminating custom buyer
• 1st dealer in northeast Florida to establish an "Ambassador Club" for bike referrals
• 1st dealer in northeast Florida to offer Nitrogen for tires
• Top-Rated Service department, including Master and Expert technicians
• Bike Pick-Up and Delivery service available
• Bike Detail service available
• Sales and service Customer Follow-up to improve your satisfaction
• Large selection of MotorClothes® Merchandise, General Merchandise, Parts and Accessories
• North Florida's Tire King --
• Best selection of after-sale entitlement programs available
• We're Fun, Friendly, Professional and easy to do business with!